Annapolis Valley Chamber of Commerce Calls for Tailored Population Growth Strategy for Atlantic Canada
Kentville, NS (September 5th, 2025) – The Annapolis Valley Chamber has joined 47 chambers and boards of trade across Atlantic Canada in urging the federal government to adopt a region-specific strategy to address urgent population and labour challenges. A joint letter, coordinated by the Atlantic Chamber of Commerce, was sent to the Honourable Lena Metlege Diab, Minister of Immigration.
The chambers and boards of trade are calling for an approach that links immigration with domestic attraction and retention efforts to reverse demographic decline, address labour shortages, and build a sustainable workforce.
“Atlantic Canada’s unique geography and labour needs must be reflected in Canada’s workforce strategy. Without a tailored approach, our region risks losing critical momentum in key sectors,” said Rhonda Tulk-Lane, CEO of the Atlantic Chamber of Commerce. “We need region-specific solutions that support employers, strengthen population growth, and turn student attraction into long-term community building.”
Challenges Facing the Region:
- Labour shortages in healthcare, education, hospitality, cybersecurity, and natural resources.
- Outmigration of domestic graduates from local post-secondary institutions.
- Low retention rates, especially in rural and smaller urban centres.
The letter calls for strengthening proven programs such as the Atlantic Immigration Program (AIP) and the Provincial Nominee Program (PNP).
Key Recommendations:
- Launch a federal-provincial dialogue to create an Atlantic population growth carve-out.
- Expand rural retention strategies and employer-driven solutions.
- Support pilot projects to boost retention of international and domestic students.
The Annapolis Valley Chamber stands ready to work with government partners to advance these measures and secure a strong, sustainable future for [insert your city/region] and Atlantic Canada. To read the letter, click here.
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About the Annapolis Valley Chamber of Commerce
The AVCC is a respected business organization with significant influence across the Annapolis Valley, spanning from Kings County to Lawrencetown. Representing over 350 businesses and their employees, the AVCC has been a pivotal voice in the Annapolis Valley business community for over 128 years. AVCC works closely with members and other organizations to cultivate the most vibrant business environment possible. Through strategic advocacy, the delivery of valuable programs and services, and the facilitation and promotion of various business initiatives, the AVCC remains dedicated to fostering growth and prosperity throughout the region.
For more information, contact:
Nyla Frank-Rodgers
Executive Director