Strategic Social Media Marketing for Small Businesses & Entrepreneurs

Instructor: Julie Ogilvie, In collaboration with the Annapolis Valley Chamber of Commerce
Course Length: 5 hours
Platforms discussed: Instagram in depth.  Facebook & TikTok are also discussed briefly. All strategies can be applied to any social network.
Cost: $350 for Chamber members, $400 potential members

Course Description:

Are you a small business owner or entrepreneur who is frustrated and overwhelmed trying to manage your social media presence, while still finding time to work on your business?  Do you feel like the efforts that you are currently making are not yielding the results you are looking for? Do you procrastinate posting because you don’t know what to say? Or maybe you feel like you’re speaking into a void and wasting your time altogether? 

If you resonate with any of the above statements, then you are in the right place.

In this highly interactive, in-person course, we will perform a 5-hour deep dive into Social Media strategy and marketing techniques. You will learn how to balance, and potentially reduce the amount of time you are spending on social media, while increasing its effectiveness.

Upon completion, you will have a thorough understanding of how to use social media as a strategic tool to engage with your ideal audience, while using play and fun to attract increased sales.

Course Learning Outcomes:

– At the end of this course, you will be able to:
– Understand the role Social media plays in your -overall Marketing strategy and how to use this tool without losing your mind.
– Identify your ideal audience (niche) to speak effectively with the people who are most likely to purchase from or into you.
– Determine your brand’s content pillars – the consistent topics you will discuss, amplify & create content for.
– Understand the various post formats available and which will yield the best results based on your desired outcomes.
– Schedule 1 month of content for your business, and be able to use that knowledge to plan subsequent months on your own.
– Build a strategy for engagement & determine the amount of time you will dedicate to social media each week.
– Measure your success each month and build upon your best practices.
– Bonus: If time allows, individual profile audits will be conducted in class.

Supporting materials:

A paper workbook will be provided to all participants for use throughout the workshop & to take home.

Not covered:

How to create an account on any social platform
How to create a post, reel, or video
How to edit videos & reels