Program Name Marketing for Business
Prerequisite(s): N/A
Total Hours: 40
Minimum 32 hour

Learning Outcomes:

• Defining and identifying core components of the marketing strategy
• Identifying the USP (unique selling proposition)
• Creating a positioning statement
• Developing target markets (a.k.a. customer avatars)
• Creating the value proposition
• Developing marketing objectives
• Gathering and analyzing data using the four main primary research methods
• Developing profitable pricing strategies for each product in the product line
• Identifying components of a promotional campaign
• Defining the sales cycle
• Identifying probing sales questions
• Overcoming objections
• Identifying strategies for confirming the sale
• Defining relationship marketing
• Comparing and contrasting relationship marketing strategies
• Identifying components of a digital marketing strategy
• Comparing and contrasting social media platforms
• Creating a promotional campaign
• Determining the marketing budget

Email coordinator@annapolisvalleychamber.ca to register.