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Workplace Education: Marketing for Business

April 13, 2023 @ 1:00 pm - June 22, 2023 @ 5:00 pm

Program Name Marketing for Business
Prerequisite(s): N/A
Total Hours: 40
Minimum 32 hour
Thursdays

Learning Outcomes:

  • Defining and identifying core components of the marketing strategy
  • Identifying the USP (unique selling proposition)
  • Creating a positioning statement
  • Developing target markets (a.k.a. customer avatars)
  • Creating the value proposition
  • Developing marketing objectives
  • Gathering and analyzing data using the four main primary research methods
  • Developing profitable pricing strategies for each product in the product line
  • Identifying components of a promotional campaign
  • Defining the sales cycle
  • Identifying probing sales questions
  • Overcoming objections
  • Identifying strategies for confirming the sale
  • Defining relationship marketing
  • Comparing and contrasting relationship marketing strategies
  • Identifying components of a digital marketing strategy
  • Comparing and contrasting social media platforms
  • Creating a promotional campaign
  • Determining the marketing budget

Email coordinator@annapolisvalleychamber.ca to register.

Details

Start:
April 13, 2023 @ 1:00 pm
End:
June 22, 2023 @ 5:00 pm

Venue

Zoom