Program Name: Sales Funnels
Prerequisite(s): N/A
Total Hours: 40
Minimum 32 hours
Zoom
Thursdays, 1:00 PM – 5:00 PM

Learning Outcomes (based on standardized content):
• Identifying the fundamentals of sales funnels
• Identifying the three core parts of a sales funnel
• Understanding AIDA as it relates to sales funnels
• Identifying the five stages of filling the sales pipeline
• Listing the types of sales funnels
• Setting measurable goals for a sales funnel
• Creating a lead magnet
• Creating a landing page
• Implementing copywriting basics
• Developing a nurture sequence
• Considerations for using content bundles, bumps, upsells and downsells
• Demonstrating social authority
• Growing an email list
• Using free online communities to support the sales funnel
• Exploring options for funnel automation
• Analyzing sales funnel metrics

Email: coordinator@annapolisvalleychamber.ca to register